The change in the mobile phone market caused by the introduction of the iPhone in 2007 has slightly cut the profits for the handset industry overall, but has most severely affected Nokia and Sony Ericsson, according to data released today from Deutsche Bank. The investment bank issued a note showing how Apple and Research in Motion, the maker of the BlackBerry, garner most of the profits in the handset industry despite their relatively small market share.
The report also shows an incredible loss for Nokia, which saw its share of handset profits cut in half by the shift in the handset market that occurred after the iPhone was released. In 2007 Nokia made about 60 percent of the profits in the industry, and in 2009 it had about 31 percent. Meanwhile the adoption of mobile broadband (and likely the fact that the iPhone is a consumer-focused device only available from one carrier) has helped RIM take about a fifth of the overall industry profits in 2009 as more corporations and people tried to access email and the web on their phones.
Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal
Mobclix has struck a deal to integrate Nielsen’s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen’s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns. Marketers will be able to target pitches based on a user’s age and gender as well as location, spending power and tech savviness — features that will give advertisers more confidence in a market where hard data is difficult to access.
Detailed user information has become increasingly valuable in mobile, where an explosion in the number of mobile apps has led to a glut of advertising inventory in the industry over the last 18 months, forcing CPMs (cost per thousand ad impressions) down. So app developers and content owners are scrambling to find ways to boost the value of mobile ads in order to ramp up ad revenues. Mobclix claims its new partnership with Nielsen will enable developers and publishers to produce CPMs that are 20-100 percent higher than the market at large.
Mobclix offers mobile analytics that provide developers with information about how consumers use their mobile applications, and the company claims a penetration rate of 85 percent across iPhone and iPod touch unique devices. The Palo Alto, Calif.-based startup is vying for a chunk of a mobile advertising market that will generate $13 billion in revenues by 2013, according to Gartner, as smartphones and flat-rate data plans become more affordable for mainstream consumers. The space still faces substantial hurdles, from a lack of performance metrics to consumer privacy concerns, but providing more detailed information about individual consumers will surely help entice advertisers to invest more heavily in mobile.
- Related research from GigaOM Pro (sub. req’d):
- Why 2010 Still Won’t Be the Year of Mobile Advertising
- The Attraction and Threat of Offer-Based Ads in Mobile
- Are Sponsored Apps the Key for Traditional Media in Mobile?
Images courtesy The Nielsen Company.
View original post here:
Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal
August 27, 2009
Twitter Filtering App Changes Tweets Into “Gangsta Slang”
Ghetto Tweets – Mayne is a relatively new Twitter app that is able to filter tweets made by others into “gangsta slang,” and it is also able to filter the tweets you submit in the same fashion. Not so surprisingly, the app has quite a few supporters who have left glowing reviews in the App Store, stating that it is simply humorous, while other reviewers have stated that they feel it is racist and downright offensive.
Ghetto Tweets – Mayne is a pretty basic Twitter app with one goal in mind, to turn your tweets into gangsta slang. When you first launch the app, you will notice that all of your friend’s tweets in your timeline have been changed to sound like gangsta slang. Mentions are also displayed this way along with retweets. Tweets can be composed within the app , and those tweets will be changed into slang upon submission.
I did a little test run, which you can see in the images above, and it basically worked as described. It doesn’t change every word into slang, so the tweets are still easily understandable. That is, unless you don’t know what an iPhizzle is.
Ghetto Tweets – Mayne is actually powered by developer Brent Coursey’s full-featured iPhone and iPod touch Twitter app, Twiltr. Twiltr is a $.99 Twitter app that features three different filters, including a ghetto filter, that are all able to change your tweets in different ways. Ghetto Tweets – Mayne is simply the ghetto filter from Twiltr made to be a standalone app.
As for the claims of it being racist, let’s just let you decide that. Ghetto Tweets – Mayne is available in the App Store free of charge, so you can form and voice your own opinion after you have actually tried the app.
[Thanks to Drew for the tip!]
Related Posts
- TwitBird Pro – The App Formerly Known As iTwitter Gets Updated With New Features
- Twitterrific v2.1 Update Now Available, Includes iPhone 3GS Video Support
- Browse Twitter Photos On Your iPhone Through A ‘Peephole’
- SimplyTweet v2.1 Released, Includes Quick Account Switching, Bug Fixes, And More
- Share Your Music On Twitter And Facebook With Face The Music, Free For A Limited Time
See original here:
Twitter Filtering App Changes Tweets Into “Gangsta Slang”