The change in the mobile phone market caused by the introduction of the iPhone in 2007 has slightly cut the profits for the handset industry overall, but has most severely affected Nokia and Sony Ericsson, according to data released today from Deutsche Bank. The investment bank issued a note showing how Apple and Research in Motion, the maker of the BlackBerry, garner most of the profits [...]

Mobclix has struck a deal to integrate Nielsen’s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen’s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns. Marketers will be able to target pitches [...]