expect-the-ipad « iphone blog

February 23, 2010

Survey: iPad demand beats early iPhone demand

Filed under: cnet — Tags: a-research-note, consumers-await, expect-the-ipad, healthy-initial, ipad, iphone, original, original-demand, percent-will, research, research-note, scoffed-at-the, survey, versions — @ 9:14 pm

by Don Reisinger

The iPad is in high demand, reports say.

(Credit:
Apple)

As consumers await Apple’s iPad, a new study from market analyst RBC and ChangeWave Research has revealed that the demand for Apple’s tablet currently outpaces the original demand for its iPhone. MacRumors first reported on the story.

According to the survey, which was mentioned in a research note to clients by RBC analyst Mike Abramsky, 13 percent of the 3,200 folks surveyed said they were likely to buy an iPad when it’s released. According to ChangeWave, initial iPhone demand was at 9 percent prior to the launch of the original iPhone.

Perhaps more importantly, the survey found that just 8 percent of respondents bristled at iPad pricing, compared to the whopping 28 percent that scoffed at the iPhone’s original pricing.

The survey found that 19 percent of respondents who said they might buy an iPad would pick up the entry level, $499 model. Another 19 percent of respondents said they would buy the top of the line $829 version. The other versions of the iPad had less interest.

Another interesting fact: 68 percent of respondents said they plan to use the iPad to surf the Web, while 44 percent will check e-mail, and 37 percent will read e-books.

Writing in a research note to clients, Abramsky said that while he doesn’t expect the iPad to enjoy the kind of success the iPhone did on its original launch day, the survey “data portends well for healthy initial iPad uptake.”

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Survey: iPad demand beats early iPhone demand

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February 14, 2010

Former Microsoft ClearType Lead: iPad will Kill Kindle, TabletPC

Filed under: tipb — Tags: a-huge-success, apple, apple-fanboy-, blurs-at-small, checked-out-the, cites-the-great, expect-the-ipad, google, iphone, microsoft, microsoft-clear, predict-it-will, water, windows-mobile, windows-weekly — @ 3:18 pm

ipad_hero_20100127-400x254

Windows Weekly co-host Paul Thurrott, who was initially nonplussed about Apple’s iPad but is slightly warming to the device, has linked to a blog post from Bill Hill, former head of ClearType at Microsoft, who offers:

I predict it will be a huge success. It will cause the same kind of mayhem among TabletPC and eBook manufacturers that the iPod and iPhone did in their respective market categories.

Hill cites the great look, but says more importantly Apple understands the transition from “computing devices” to “consumer devices”, while the Kindle was merely a “transitional device” while TabletPC were basically laptop PC’s with tablet functionality grafted on.

The only doubts he has is in Apple’s “clone” of his Microsoft ClearType, which he claims blurs at small sizes and on lower-pitch screens like the iPad’s 122ppi. It might make sustained reading less enjoyable. All around he seems bullish, however, running Windows on a MacBook Pro, and now using an iPhone as well:

last week I dropped my Windows Mobile phone in the water. It was DOA when brought back to the surface. So now I need a new phone. No way am I buying a Windows Mobile replacement. I really grew to hate that phone. I’ve checked out the new Google phones, and I don’t like them much either. No, I want a great customer experience – so I’ll go with Apple.

I’m not an Apple Fanboy. But you have to give credit where it’s due. From being browbeaten into a mere 2-3% PC market share several years ago, Apple has parlayed its expertise in “consumer computing” into astounding success. I expect the iPad to continue that success.

The pixel density is an interesting concern, especially from someone of Hill’s background. The iPhone is 163ppi, the iPod nano 204ppi. Anyone think 122ppi will give them problems?

Former Microsoft ClearType Lead: iPad will Kill Kindle, TabletPC is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb – The #1 iPhone, iPad, and iPod touch Blog

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February 8, 2010

Consumers lose interest in iPad after Apple’s unveiling – survey

Filed under: appleinsider — Tags: 16gb, expect-the-ipad, ipad, iphone, like-the-iphone, making-the-16gb, not-interested, product — @ 3:15 pm

By Katie Marsal

Published: 10:15 AM EST

Despite a highly publicized public debut, potential customers lost a great deal of interest in Apple’s new touchscreen iPad after it was unveiled, a new study has found.

A survey of more than 1,000 randomly selected customers at the online marketplace Retrevo found that 52 percent of respondents have heard of Apple’s iPad, but are not interested in buying one. Another 18 percent said they had not heard of the product, but also were not interested.

Prior to the product’s unveiling, 26 percent of those surveyed had heard of the then-mythical “Apple tablet,” but were not interested in buying one. That total doubled after the iPad’s official Jan. 26 unveiling.

“It’s the apps that sell smartphones like the iPhone and it could very well be those same apps that motivate buyers to run down to the Apple Store and get in line to buy a shiny new iPad,” the company said. “Whether this device becomes a big hit is anyones guess but based on this study it sure looks doubtful.”

The survey found that awareness of the iPad is high — more than 80 percent of respondents said they had heard of Apple’s product. Of those, 21 percent said they need more information on the iPad before they purchase, and 9 percent said they would likely buy one. The company even tracked conversations on Twitter, and found the iPad announcement rivaled talk of the U.S. presidential State of the Union address, held the same day.

The survey results suggest consumers may not see how the iPad would fit into their lives. While 5 percent said they “definitely” need one, 61 percent said they do not think they need an iPad.

In addition, the $130 premium cost to add 3G connectivity was found to be a turn-off for potential buyers. While 12 percent would pay the extra money for 3G and 29 percent would think about it, 59 percent of respondents said they would not pay any extra for 3G.

Retrevo’s latest survey was conducted between Jan. 27 and Feb. 3 following Apple’s announcement of the iPad, starting at $499 and scheduled to arrive in late March. The results were compared to a previous study done between Jan. 16 and Jan. 20, before the iPad was unveiled.

Last week, another study of medical professionals found that one in five physicians said they are likely to purchase an iPad. Of more than 350 clinicians surveyed, 9 percent said they plan to buy the product immediately, while another 13 percent intend to purchase one in the first year.

Analysts mostly expect the iPad to have a moderate but successful start, selling between one million and five million in its first year. The product’s aggressive $499 starting price is seen to be its greatest asset. One analyst believes a sales “catalyst” must emerge — as the iTunes Store did for the iPod, and App Store for the iPhone — before the iPad sees significant growth.

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