Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. The startup just acquired iPhone app sales analytics software Heartbeat and announced a deal to offer Nielsen’s ad targeting data into its ad exchange to enhance ad targeting. Today, Mobclix is officially launching [...]

I’m here in Austin, Texas, where MOG CEO David Hyman is introducing the service’s new mobile functionality. This is a major step for MOG, and may be an inflection point in the success of the service. Up until now, users have been restricted to using MOG’s streaming music service on their computers. That’s fine for casual listening at work, but as we’ve seen with [...]

Mobclix has struck a deal to integrate Nielsen’s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen’s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns. Marketers will be able to target pitches based [...]