The change in the mobile phone market caused by the introduction of the iPhone in 2007 has slightly cut the profits for the handset industry overall, but has most severely affected Nokia and Sony Ericsson, according to data released today from Deutsche Bank. The investment bank issued a note showing how Apple and Research in Motion, the maker of the BlackBerry, garner most of the profits in the handset industry despite their relatively small market share.
The report also shows an incredible loss for Nokia, which saw its share of handset profits cut in half by the shift in the handset market that occurred after the iPhone was released. In 2007 Nokia made about 60 percent of the profits in the industry, and in 2009 it had about 31 percent. Meanwhile the adoption of mobile broadband (and likely the fact that the iPhone is a consumer-focused device only available from one carrier) has helped RIM take about a fifth of the overall industry profits in 2009 as more corporations and people tried to access email and the web on their phones.
Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal
Mobclix has struck a deal to integrate Nielsen’s ad targeting data into its mobile ad exchange, the two announced today, the latest effort to deliver highly targeted mobile ads. The pact allows Mobclix to resell Nielsen’s PRIZM and ConneXions products, which slot consumers into more than 150 segments based on lifestyle and usage patterns. Marketers will be able to target pitches based on a user’s age and gender as well as location, spending power and tech savviness — features that will give advertisers more confidence in a market where hard data is difficult to access.
Detailed user information has become increasingly valuable in mobile, where an explosion in the number of mobile apps has led to a glut of advertising inventory in the industry over the last 18 months, forcing CPMs (cost per thousand ad impressions) down. So app developers and content owners are scrambling to find ways to boost the value of mobile ads in order to ramp up ad revenues. Mobclix claims its new partnership with Nielsen will enable developers and publishers to produce CPMs that are 20-100 percent higher than the market at large.
Mobclix offers mobile analytics that provide developers with information about how consumers use their mobile applications, and the company claims a penetration rate of 85 percent across iPhone and iPod touch unique devices. The Palo Alto, Calif.-based startup is vying for a chunk of a mobile advertising market that will generate $13 billion in revenues by 2013, according to Gartner, as smartphones and flat-rate data plans become more affordable for mainstream consumers. The space still faces substantial hurdles, from a lack of performance metrics to consumer privacy concerns, but providing more detailed information about individual consumers will surely help entice advertisers to invest more heavily in mobile.
- Related research from GigaOM Pro (sub. req’d):
- Why 2010 Still Won’t Be the Year of Mobile Advertising
- The Attraction and Threat of Offer-Based Ads in Mobile
- Are Sponsored Apps the Key for Traditional Media in Mobile?
Images courtesy The Nielsen Company.
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Mobclix and Nielsen Ink Mobile Ad Targeting Data Deal
Consumers lose interest in iPad after Apple’s unveiling – survey
By Katie Marsal
Published: 10:15 AM EST
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Despite a highly publicized public debut, potential customers lost a great deal of interest in Apple’s new touchscreen iPad after it was unveiled, a new study has found.
A survey of more than 1,000 randomly selected customers at the online marketplace Retrevo found that 52 percent of respondents have heard of Apple’s iPad, but are not interested in buying one. Another 18 percent said they had not heard of the product, but also were not interested.
Prior to the product’s unveiling, 26 percent of those surveyed had heard of the then-mythical “Apple tablet,” but were not interested in buying one. That total doubled after the iPad’s official Jan. 26 unveiling.
“It’s the apps that sell smartphones like the iPhone and it could very well be those same apps that motivate buyers to run down to the Apple Store and get in line to buy a shiny new iPad,” the company said. “Whether this device becomes a big hit is anyones guess but based on this study it sure looks doubtful.”
The survey found that awareness of the iPad is high — more than 80 percent of respondents said they had heard of Apple’s product. Of those, 21 percent said they need more information on the iPad before they purchase, and 9 percent said they would likely buy one. The company even tracked conversations on Twitter, and found the iPad announcement rivaled talk of the U.S. presidential State of the Union address, held the same day.
The survey results suggest consumers may not see how the iPad would fit into their lives. While 5 percent said they “definitely” need one, 61 percent said they do not think they need an iPad.
In addition, the $130 premium cost to add 3G connectivity was found to be a turn-off for potential buyers. While 12 percent would pay the extra money for 3G and 29 percent would think about it, 59 percent of respondents said they would not pay any extra for 3G.
Retrevo’s latest survey was conducted between Jan. 27 and Feb. 3 following Apple’s announcement of the iPad, starting at $499 and scheduled to arrive in late March. The results were compared to a previous study done between Jan. 16 and Jan. 20, before the iPad was unveiled.
Last week, another study of medical professionals found that one in five physicians said they are likely to purchase an iPad. Of more than 350 clinicians surveyed, 9 percent said they plan to buy the product immediately, while another 13 percent intend to purchase one in the first year.
Analysts mostly expect the iPad to have a moderate but successful start, selling between one million and five million in its first year. The product’s aggressive $499 starting price is seen to be its greatest asset. One analyst believes a sales “catalyst” must emerge — as the iTunes Store did for the iPod, and App Store for the iPhone — before the iPad sees significant growth.
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Consumers lose interest in iPad after Apple’s unveiling – survey
Tapulous’ Riddim Ribbon with The Black Eyed Peas Now Available in App Store
Riddim Ribbon, featuring the Black Eyed Peas [$2.99 - iTunes link] has just boom, boom, pow’ed its way onto the iTunes App Store.
Created by Tapulous, the developers behind Tap Tap Revenge, it brings the type of high octane, musical, iPhone and iPod touch-optimized gameplay they’re famous for but takes it in a whole new direction — first person front facing racetrack forward!
Bundled tracks:
- Boom Boom Pow
- I Gotta Feeling
- Meet Me Halfway
- 8 remixes
Downloadable levels ($0.99):
- Tiësto: Louder Than Boom
- Tiësto: Escape Me
- Benny Benassi: Satisfaction
Also noteworthy:
- “For a limited time only: purchase the game and get a FREE MP3 download of a Meet Me Halfway remix, downloaded straight to your iTunes!”
Video after the break, and if you try Riddim Ribbon out, let us know what you think!
[via 9to5mac]
Tapulous’ Riddim Ribbon with The Black Eyed Peas Now Available in App Store is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
75% Chance iPhone Remains AT&T Exclusive iPhone Carrier in 2010
Credit Suisse Research analyst Jonathan Chaplin thinks we can expect Apple’s iPhone to remain exclusive to AT&T for an additional 12-18 months, long past some people’s expectations (and recent rumors). Not only will it remain exclusive, Chaplin says, but the delay will have a major negative impact on Verizon, causing him to lower his rating on Big Red from “Outperform” to “Neutral” and cut his share price target from $32 to $30.
“Our analysis suggests that Apple will eventually sell the device at all carriers; however, there is a much greater probability that AT&T keeps exclusivity for another 12-18 months than investors realize,” Chaplin wrote. “We think this has profound impacts for Apple, the carriers and the other handset OEMs.”
Credit Suisse is 75% certain that AT&T will keep their stranglehold on iPhone for the rest of this calendar year.
“We conclude there is only a 50% probability that it (exclusivity) ends in 2010,” Chaplin wrote. “Next, we try to determine whether AT&T bids for another year of exclusivity if exclusivity does end in 2010. We conclude they would and they can afford to compensate Apple such that Apple would be economically indifferent. Our approach yields a 25% probability for this outcome. Taken together, we see a 75% probability that AT&T keeps exclusivity for another year.”
Those of us here at TiPb have often wondered “analyst” predictions were any more reliable than magic 8-ball results, so we will ask you, our readers — will we ever see an iPhone on Verizon or is Steve out to bury them for rejecting the iPhone the first time around? Sound off in the comments!
[Via Apple Insider]
75% Chance iPhone Remains AT&T Exclusive iPhone Carrier in 2010 is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
New Pwnage Tool for 3.1.3 available
Fear not, people who jailbreak your 3GSes! PwnageTool for the latest firmware, 3.1.3, is available and ready to crack, hack, and otherwise damage your iPhone.
I’ve stopped hacking my 3GS simply because too many things break after unlock. You should also keep your “SHSH hashes” backed up (basically keep the keys to previous versions lying around so you can revert. If you don’t know what it means, don’t upgrade.)
Otherwise, rock out, friends. 3.1.3 awaits.
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New Pwnage Tool for 3.1.3 available
Quick App: Doodle Army
If cartoon violence is something you love, then Doodle Army [$0.99 - iTunes Link] might be right up your alley. It provides more comical 2D side-scrolling cartoon action than any other game I’ve found in the App Store.
The object is simple — keep progressing while disabling all of the attacking stick figures. You start out with four different locations, including Boot Camp, Rice Paddy, Beach Bunker, and Sand Dune. 25 different weapons are at your disposal that will vary by location. Weapons such as a pistol, shotgun, assault rifle, machine gun, grenade launcher, and even flame thrower are all included. You are even given a choice of control style with two different options, shooting at tap/drag or use of an onscreen dial.
At the end of the day, Doodle Army is a pretty decent game for the money. It provides you with some nice variability with the included weapons and landscapes which will help keep your interest in playing. If you are a fan of 2D side scrolling games along with a low price price, Doodle Army is worth checking out.
More screenshots after the break!
Quick App: Doodle Army is a story by TiPb. This feed is sponsored by The iPhone Blog Store.
Tapulous’ Riddim Ribbon Hits The App Store
Tapulous, the creators of the great Tap Tap revenge, just launched their newest music-powered game to the App Store, Riddim Ribbon.
The objective of this particularly fun looking game is to guide a ball along a path and hit different elements on the way at the beat of the song. It’s accelerometer-controlled and for the rest, it’s pretty straight-forward, the better you stick to the track, the more points you make and if do poorly, you lose the music.
The game is $3 and comes packed with three songs from the Black Eyed Peas, further songs can be then acquired inside the app. Here is Riddim Ribbon’s demo from Apple’s keynote five months ago:
And here is the official trailer:
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- Tapulous Releases Dave Mathews Band Revenge For iPhone
- Smule Releases Leaf Trombone: World Stage
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Tapulous’ Riddim Ribbon Hits The App Store
PwnageTool for iPhone OS 3.1.3 released for the version obsessed
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PwnageTool for iPhone OS 3.1.3 released for the version obsessed
Hudson Revives ‘Military Madness: Neo Nectaris’ for iPhone
Hudson Entertainment just released an iPhone version of the classic turn based strategy game Military Madness (or Nectaris). The hex map strategy game predates Advance Wars and was originally released for the TurboGrafx-16 back in 1989. The game has since seen a number of revisions including last year's revival for WiiWare, Xbox Live Arcade and the PlayStation Network.
The iPhone version is an adaptation of Military Madness 2 and is said to take full advantage of the iPhone's touch control and graphics capabilities.
Military Madness: Neo Nectaris delivers a complete, turn-based strategy game from the masters of the genre. Through 50 levels of blistering tactical gameplay, you'll be wrapped up in every battle, every move, every step of the way.
We'll take a closer look at this game later this week.
App Store Link: Military Madness, $4.99
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Hudson Revives ‘Military Madness: Neo Nectaris’ for iPhone